Data from Blask shows demand for U.S. prediction markets is up more than fivefold since August 2025

(AsiaGameHub) –   According to Blask, its new analysis shows branded demand for prediction markets in the U.S. has grown more than fivefold since August 2025, based on the company’s category tracking through March 2026.

The company noted that current demand is still roughly 49% lower than the all-time high set during the November 2024 U.S. election cycle, which Blask classifies as an event-driven spike. Blask added that the latest round of growth has built steadily across eight straight months “without a comparable macro trigger.”

Blask has also introduced a dedicated analytics feature specifically for prediction markets, which the firm says lets operators track demand trends, competitive positioning and regional distribution in real time, including state-level benchmarking.

Per Blask’s data as of March 2026, Polymarket and Kalshi together hold roughly 94% of all branded demand in U.S. prediction markets. In Kansas, Blask reports Polymarket captured 95.5% of branded demand, versus 3.5% for Kalshi; meanwhile, the closest competitive race the firm cites is in Louisiana, where Polymarket holds 59% of demand and Kalshi holds 35.3%.

Outside the two market leaders, all other participants make up 6% of total branded demand, with Myriad holding less than 1%, Blask stated. The firm also noted Robinhood is the fastest-growing brand in the space, posting 983.4% year-over-year growth while holding a 0.24% market share. Blask added that demand is geographically concentrated, with California leading all states at 15.9% of total U.S. branded demand, followed by New York at 10.8%.